THE DESIGN
The 500 Spiaggina is a stunning transformation of the classic 1960s Fiat 500 into a modern electric vehicle. The restoration process carefully preserves the original shapes and features, while upgrading components and opening the roof. The traditional engine is replaced with an eco-friendly electric motor.
The design of the button panel integrates harmoniously with the car's aesthetics, presenting a clean and elegant look distinctly 1960s. It includes drive mode selection, the Volare button and audio management controls. Bluetooth connectivity makes it possible to travel at the rhythm of music through the built-in system, after placing the smartphone in the dedicated space on the center tunnel.
The 500 Spiaggina's “Volare” mode allows to drive with maximum performance and overcome any obstacle with the agility and lightness of a hummingbird. Thanks to this mode, driving becomes a unique and memorable experience.
The graphic interface maintains a balance between the original dashboard design and the functionality of the digital realm. All information, such as battery level, speed, acceleration, and mileage, is displayed on the circular display with a contemporary look.
The battery pack closely follows the footprint of the original gas tank and is separated from the electric motor to balance the weight of the car and improve driving dynamics. The powertrain is then positioned at the rear, under a convenient luggage compartment created by replacing the original combustion engine.
The new awning is a plu-and-play and practical accessory for rear seats seating. The finish and color are customizable to achieve the perfect spec.
Bonacina is an Italian excellence that was born in the late 1800s and became the best Italian rattan furniture company. Thanks to Bonacina, the seats and picnic box establish themselves as the absolute stars of the car. Whether in natural color or specially painted, the rattan weave makes 500 Spiaggina a timeless and fully customizable product. This exclusive partnership combines the craftsmanship and design expertise of Bonacina with the bold creativity of Garage Italia Customs, resulting in a truly unique and eye-catching vehicle.
LAUNCH VIDEO
In 2022, we teamed up with Garage Italia Studio and Riccardo Soggiu to create a full CGI launch video, showcased during Fuorisalone in Milan.
THE COLOR GAMMA
The 500 Spiaggina color palette is key to its identity, capturing the essence of Mediterranean summers and coastal drives. Each shade draws inspiration from seaside life—the azure of the sea, the warmth of sandy beaches, and the pastels of coastal towns. This thoughtful palette not only enhances the car’s elegant design but also evokes feelings of nostalgia and joy, connecting it to the carefree, sun-soaked lifestyle it embodies.
SPIAGGINA FOR B2B
The 500 Spiaggina proved to be an ideal product for both brands and private use. With endless customization options from Garage Italia Customs, we transformed the car into a powerful marketing tool for brand launches and events.
Acqua di Parma, the iconic Italian brand in the fragrance and home décor sector, used the 500 Spiaggina for their events and openings in Milan, St. Moritz, St. Tropez, and Lake Como.
Bonacina, a partner of Garage Italia Customs and a historic brand in Italian craftsmanship and interior décor, showcased the 500 Spiaggina during Fuorisalone 2024 in Milan to launch their new fabric in collaboration with designer Mattia Bonetti.
THE INSTAGRAM PROFILE
The 500 Spiaggina Instagram profile features a new color of the model every month. The monthly feed is made up of 15 images, mostly showcasing the car, with a few offering context and background.
THE WEBSITE
The Garage Italia website features a dedicated landing page for the 500 Spiaggina, where the project is explained in detail. Visitors can explore the car’s features and details, contact the commercial department, or use the online configurator to customize the model to their liking.
THE ONLINE CONFIGURATOR
We designed and developed an online configurator using Play Canvas to showcase the various features and customization options available for the 500 Spiaggina.
