Fandom is personal. The characters we connect with, the games we spend years inside and the stories we keep returning to gradually become part of our identity.
FanBased turns that relationship into something tangible. Rather than treating fandom as merchandise or decoration, the brand approaches every object as a symbol of belonging, something instantly understood by the people who share the same references.
Different stories, same universe.
The FanBased mark begins with three sharp sparks, but if you look closer, and another presence appears.
The negative space between them reveals the eyes and face of a cat, a silent mascot hidden inside the identity. The double reading turns a minimal graphic mark into something that can be discovered over time, reflecting the coded references and shared knowledge that exist naturally within fandom communities.
The cat can occasionally step out of hiding through the secondary Ghost mark, while the spark itself becomes a recurring signature across patterns, typography and communication.
The identity is designed to bring different fandoms into one recognizable visual world. A predominantly grayscale palette creates a neutral foundation, while Geist and Geist Mono bring clarity, structure and a contemporary, almost coded rhythm.
Around this foundation, the spark evolves into patterns, graphic signatures and typographic details. Halftone treatments unify imagery from different sources, while cybersigil inspired forms add a sharper, more expressive layer. Together, these elements create a system that moves between minimalism and subculture, flexible enough to change with each collection while remaining unmistakably FanBased.
From jewelry and packaging to social platforms, campaigns and digital experiences, every expression comes back to the same idea: fandom as a shared language and a form of belonging. Made by Fans captures that relationship in its simplest form: a brand shaped by the culture it represents, designed to evolve alongside the people who make it their own.
