We opted for a setting that evokes a dream-like ambiance, seamlessly blending natural elements with hints of ancient Roman culture. This fusion is exemplified by the presence of classical stone columns, rugged terrain, and traditional amphorae, creating a backdrop that feels both timeless and ethereal. The setting is further enhanced by the weather and flora, which contribute to a quiet and almost surreal atmosphere. This unique combination of nature and historical motifs crafts a space that is as serene as it is captivating.
The opening segment of the video focuses on the unique aspects of the product, with special attention to its striking white components that define its aesthetic appeal. These elements are not only visually captivating but also serve as the product's signature trait. The video also features a digital screen that encapsulates the concept of electricity, underscoring it as a central theme in the product's communication strategy. This approach blends form and function, highlighting the product's innovative design and its underlying electric ethos.
The video was produced also to celebrate the launch of the new color ranges "Cult" and "Summer," in collaboration with RM Paint. This partnership has resulted in a chromatic palette that enhances the beauty and unique style of the Vespa Special-e by Garage Italia, making it the absolute protagonist.
Each color has been thoughtfully created to celebrate the concept of "dolce vita," a quintessential symbol of Italian culture, paying homage to a cultural icon that has always represented our country worldwide.
THE STORYBOARD
*The project was created at Garage Italia Studio and Garage Italia Customs holds all the rights.